Ecommerce Automation Sprints
Choose one sprint (Support Deflection or Revenue Recovery) and we implement the workflows end-to-end: built in Byra, connected to Shopify + your existing tools, with reporting and escalation baked in.
Real Workflows End to End
Toggle between examples to see exactly how the automations run from customer message → resolution → escalation only when needed.
Customer starts a return or exchange
A shopper clicks "Return / Exchange" or types "I need to return this."
Example: "The hoodie doesn't fit" or "This arrived damaged."
The assistant verifies the order
It asks for a simple identifier (email + order number) and pulls the correct order automatically.
Example prompt: "What's the email on the order and your order number?"
Example outcome: It finds Order #18492 with 2 items and delivery date.
Guided selection (fast + structured)
The customer selects: item(s) to return, reason, preferred outcome: exchange / store credit / refund. If needed, it requests a photo for damage claims.
Example:
- Item: "Classic Hoodie – Large"
- Reason: "Too small"
- Outcome: "Exchange for XL"
Damage example: Reason: "Arrived damaged" → "Upload a quick photo of the tear so we can approve immediately."
Eligibility + policy checks happen instantly
It checks rules like return window, final sale exclusions, condition requirements, and exchange availability.
Examples:
- ✅ "Eligible: delivered 12 days ago and within our 30-day window."
- ❌ "Not eligible: 'Final Sale' items can't be refunded. I can offer store credit instead."
- ⚠️ "Exchange size XL is currently out of stock. Want store credit or a refund?"
It completes the return or exchange
It confirms the choice, provides next steps, and sets expectations.
Return example: "Confirmed: refund return for the hoodie. Here's your return label and instructions. Once it's scanned, you'll see updates. Refund is issued after processing."
Exchange example: "Confirmed: exchange to XL. We'll ship your replacement as soon as the return is scanned (or after it's received, depending on policy)."
Status updates + "stuck return" escalation
Customers can ask "what's the status?" and get an instant answer. If anything stalls, it flags your team automatically with full context.
Customer examples:
- "Has my return been received?" → "Yes—received yesterday. Processing now."
- "Where's my refund?" → "Refund is scheduled after processing. Current status: received, pending inspection."
Stuck-case examples:
- Label created but no scan after 5 days → escalates to support with order + customer + status
- Return marked received but not processed after 48 hours → escalates
- Exchange requested but replacement out of stock → escalates with recommended next option
Inventory stays accurate (when processed)
When the return/exchange is completed, inventory updates so stock counts remain correct.
Examples:
- Return processed → "Hoodie – Large" goes back into available inventory (if it's restockable).
- Exchange completed → the "XL" is allocated/shipped and the returned size is restocked when processed.
You can measure results
You can see what matters operationally, not vanity numbers.
Example reporting:
- "62% of returns handled self-serve (no ticket)"
- "Top reasons: size (41%), damaged (12%), changed mind (9%)"
- "Exchange vs refund: 38% exchange, 22% store credit, 40% refund"
- "Stuck cases: 7 total, avg resolution time 9.5 hours"
Result: customers self-serve returns in minutes, your team only handles exceptions, and you get visibility into what's driving returns and where cases get stuck.
Customer asks a question
A shopper asks: "Where's my order?" or "Why is my delivery late?"
Examples:
- "Where is order #18492?"
- "Tracking hasn't updated in 3 days"
- "It says delivered but I don't have it"
The assistant instantly looks it up
It pulls order + shipment details and replies with the essentials—no forms, no back-and-forth.
Example response (normal):
"Your order shipped yesterday. Current status: In transit. Estimated delivery: Thursday. Tracking link: View tracking."
Example response (partial info):
"Your label was created, but the carrier hasn't scanned it yet. This usually updates within 24–48 hours. If there's no scan by tomorrow at 5pm, I'll escalate it."
It routes the customer down the right path
Based on shipping status, it runs the correct flow:
A) In transit (normal)
ETA + what to expect + when to check back.
Example: "In transit. ETA Friday. If it hasn't moved by tomorrow morning, I can check for an exception."
B) Delivered
Confirms delivery + quick checks + next step if missing.
Example: "Marked delivered today at 2:14pm. Please check: mailbox, front desk/concierge, neighbors. If it's still missing, reply 'missing' and I'll start a trace."
C) Label created / no scan yet
Sets expectations and a clear next check-in.
Example: "Carrier hasn't scanned yet. If there's no scan within 48 hours, we'll open a case automatically."
D) Shipping exception (delay / address issue / returned to sender)
Guided triage flow to resolve quickly.
- Delay: "Shipment is delayed due to weather. New ETA: Monday. Want proactive updates?"
- Address issue: "Carrier reports an address problem. Confirm your shipping address so we can correct it."
- Returned to sender: "Carrier is returning the package. Do you want a reshipment or a refund?"
It escalates only when it should
If escalation rules are met, it automatically creates a support case and passes full context so no one starts over.
Examples of escalation triggers:
- "No tracking movement for 3+ days"
- "Delivered-but-not-received (DNR)"
- "High-value order over $200"
Example escalation summary (what your team receives):
"Order #18492 — customer confirmed address, status shows Delivered, customer says 'not received' after checks. Recommended next step: start carrier claim + replacement policy review."
Built-in fail-safes
Customer can request a human anytime ("talk to a person"). Sensitive actions require confirmation and/or a human step. Edge cases route to the team, not guessed.
Example: "I can start a replacement request—confirm your shipping address first."
Example: "Multiple partial shipments detected—routing to support for review."
You get measurable results
You can see what matters operationally.
Example reporting:
- "WISMO deflection: 58% resolved without a ticket"
- "Top contact reasons: delayed shipments (32%), label/no scan (18%), DNR (11%)"
- "Exception resolution time: average 6.4 hours"
- "Escalations triggered: 24 total, 100% include order context + customer confirmations"
Result: shoppers get answers in seconds, your team only handles true exceptions, and you can measure exactly what was deflected.
Customer abandons checkout
A shopper adds items and leaves.
Example: "2× Linen Shirts + 1× Belt" sitting in cart at $148.
The system waits and qualifies
It waits a short window and checks rules so you don't spam the wrong people.
Examples of guardrails:
- If they bought in the last 24 hours → don't send
- If cart is under $40 → no discount
- If it's a first-time shopper over $120 → prioritize message sequence
Message 1 — Gentle reminder
A simple "you left something behind" reminder with a direct return-to-checkout link.
Example: "Still thinking it over? Your Linen Shirts are still in stock. Resume checkout here."
Message 2 — Objection handling
If no purchase, the next message addresses common blockers.
Example angles:
- Shipping — "Orders ship in 24 hours. Typical delivery 2–4 days."
- Returns — "Free exchanges within 30 days."
- Product question — "Need sizing help? Reply with your height/weight and we'll recommend."
Message 3 — Final nudge with guardrails
Only if it won't hurt margin or deliverability.
Example rule-based incentive: If cart > $150 and first-time shopper → "10% off ends tonight". If repeat customer → no discount, use urgency or social proof instead.
Example: "Last call—your cart expires soon. Use WELCOME10 if you want it."
When they buy it stops instantly
As soon as purchase happens, recovery stops and they move to post-purchase. Example: customer buys after message #2 → message #3 never sends.
You can measure performance
Example metrics you show weekly:
- "Recovered $3,420 from 41 carts"
- "Step 1 converts 6.1%, step 2 converts 2.4%, step 3 converts 1.2%"
- "Unsub rate 0.12% (healthy)"
Result: abandoned carts get a guarded, rule-based sequence; you recover revenue without spamming or hurting deliverability.
Purchase happens
Customer completes an order.
Example: "Stainless Cookware Set" + "Glass Lids."
Wait until delivery window
You don't ask for anything before they've had the product.
Example: If delivery is estimated Friday, review request goes out Monday.
Review request
A short ask with a single clear action.
Example message: "How's the Cookware Set so far? Tap a rating—takes 10 seconds."
Branch based on sentiment
If happy: ask for the full review and optionally a photo.
Example: "Awesome—mind leaving a 1–2 sentence review? Photos help other buyers."
If unhappy: route to support resolution instead of harvesting a bad review.
Example: "Sorry that happened. Want a replacement or help troubleshooting? Reply 'replacement' or 'help'."
Cross-sell / upsell based on what they bought
Send a relevant add-on, not random products.
Examples:
- Bought cookware → offer "Utensil Set" or "Cleaner + Care Kit"
- Bought skincare → offer "Refill bundle" or "SPF add-on"
- Bought shoes → offer "Socks + care spray"
Example message: "Most customers pair the Cookware Set with the Care Kit—20% off for 48 hours."
VIP tagging
Customers who meet thresholds get moved into VIP rules.
Example: If lifetime spend > $300 or 3+ orders → tag VIP, suppress discounts, prioritize early access drops.
You can measure performance
Example metrics you report:
- "Review rate: 9.4% with 4.7 avg rating"
- "Cross-sell revenue: $1,180 this month"
- "Support saves: 14 negative reviews redirected into resolutions"
Result: more reviews, relevant cross-sell revenue, and unhappy customers routed to resolution instead of public negative reviews.
Automations we implement for ecommerce
We implement support and revenue workflows that reduce WISMO contacts, streamline returns, and recover abandoned carts—without sacrificing human escalation.
Order status + delivery updates (WISMO reduction)
Self-serve tracking, ETA answers, and shipping exception triage that deflects "where is my order" contacts.
Returns / RMA workflows (refunds, exchanges, store credit)
Guided returns intake, eligibility checks, label/instructions, and status updates with stuck-return escalation.
Post purchase support automation (deflection + routing)
Automate common requests like cancellations, address changes, sizing, and warranty questions with clean human handoff.
Abandoned cart recovery (email/SMS + onsite prompts)
3-step recovery sequence with guardrails—caps, exclusions, and discount rules—so you recover revenue without spamming.
Post purchase revenue (review + cross sell)
Review requests after delivery, then product-specific cross-sell/upsell flows and VIP tagging based on behavior.
Exception escalation + performance reporting
Stuck cases auto-escalate with full context, and you get reporting on deflection, escalations, and recovered revenue.
How success is measured
We track deflection, resolution time, recovery, and satisfaction so you can see real impact.
WISMO contact rate
How often customers ask "where is my order" per order shipped.
Deflection rate
Requests resolved without creating a ticket or needing an agent.
Exception escalation rate
How often automation correctly hands off edge cases to humans.
Time to resolution
End-to-end time from first contact to case closed (including escalations).
Recovery revenue
Revenue recovered from cart recovery + winback flows (if enabled).
CSAT
Post-interaction satisfaction for automated and escalated cases.
Ecommerce Automation Packages
Choose one sprint (Support Deflection or Revenue Recovery) or bundle both, live in 21 days with metrics
Recovery + Post-Purchase Revenue
Cart recovery + post-purchase flows to recapture abandoned carts and drive reviews, cross-sell, and upsell.
- Cart recovery: 3-step abandoned cart (email/SMS) with guardrails (caps, exclusions, discount rules)
- Post-purchase: review request + cross-sell/upsell flows
- Segmentation: VIP tagging + segmentation triggers
- Byra onsite prompts: high-intent onsite prompts to support recovery
- Reporting: weekly performance report (recovered revenue where measurable, CVR signals, unsub/spam checks)
- Up to 6 flows
- Email + SMS only
- 2 revision rounds
WISMO + Returns Deflection
Deflect "Where's my order?" and return/exchange requests so your team only handles exceptions.
- Byra setup + AI: chatbot for WISMO + returns + policy FAQs, knowledge base ingestion, up to 40 intents, handoff rules
- WISMO automation: order status self-serve + shipping exception triage (delay / lost / delivered-not-received)
- Returns / RMA automation: eligibility checks + routing (exchange / store credit / refund) + instructions
- Status sync + stuck-case escalation: return/exchange updates + escalations (label delay, no scan, received-not-processed, OOS exchange)
- Inventory restock sync: processed returns/exchanges reflect correctly in Shopify inventory + exception alerts
- Reporting: deflection %, top intents, escalations + weekly summary + launch report
- Up to 40 intents
- Up to 3 integrations: Shopify + 1 helpdesk + 1 tracking/returns tool
- 2 revision rounds
- WhatsApp outbound beyond 24h requires approved templates (if used)
Sprint A + Sprint B (4 weeks)
Both sprints together: full support deflection (WISMO + Returns) and revenue recovery (cart + post-purchase), coordinated timeline and reporting.
- Everything in Sprint A (Recovery + Post-Purchase)
- Everything in Sprint B (WISMO + Returns)
- Unified reporting and escalation where relevant
- Includes both sprints with the same scope caps:
- Up to 40 intents
- Up to 3 Sprint A integrations
- Up to 6 Sprint B flows
- 2 revision rounds per sprint
- Complex stacks, new platforms, or custom engineering are scoped separately.
Monthly Automation Management Packages
Sprints get it live. Monthly keeps it working as promos, policies, and products change, monitoring, fixes, and improvements so you don't lose deflection or recovered revenue.
Essential Automation Care
- Monitoring workflows / triggers / integrations
- Up to 3 fixes/month
- Minor optimizations
- Monthly report
- Email support (48–72h)
Growth Automation Management
- Up to 2 proactive improvements/month
- 1 new workflow/month
- Advanced KPI reporting
- Priority support
- Quarterly strategy session
Full Automation Department (On‑Call)
- Unlimited builds + revisions within the supported toolset
- On-call support + dedicated strategist
- Dashboards + training (Loom/SOPs)
- Quarterly roadmap
Full Project Visibility
Track progress in real-time through your dedicated client portal
Real-Time Updates
See exactly what's being built, when, and by whom
Proof Tracking
Every automation tested and documented before launch
Direct Communication
Ask questions, request changes, approve work inline
Why Ecommerce Stores Choose Us
Our done-for-you services are new, so we're earning your trust with transparency and exceptional results
30-Day Money-Back Guarantee
If you're not satisfied with the setup, we'll refund your investment — no questions asked
Fast Implementation
Most stores are live within 1-2 weeks, not months. We move fast and iterate based on your feedback
Dedicated Support
Direct access to our team during setup and beyond. We're building this together with early customers
Transparent Reporting
See exactly how many tickets are deflected, revenue recovered, and ROI in real-time dashboards
30-minute call • See examples • Get custom pricing
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